Companies that declared solidarity after George Floyd killing may be 'woke washing,' shareholder advocates warn - MarketWatch
Colin Kaepernick – News, Research and Analysis – The Conversation – page 1
Woke washing: what happens when marketing communications don't match corporate practice
Nike working hard to look 'woke' | Stuff.co.nz
Nike investors won't force company to show results of diversity efforts - MarketWatch
Woke business: have big brands found a conscience or a marketing ploy? | US news | The Guardian
How Companies Can Avoid the Sin of “Woke-Washing” | Andrea Obston Marketing Communications
Athlete activism or corporate woke-washing? Getting it right is a tough game | Stuff.co.nz
From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
Woke-Washing Can't Erase Corporate Anti-Black Racism
:quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/irishtimes/C6PKF4BKCFCFDHLONZQQ7HC3YE.jpg "Nike's Kaepernick ad is corporate “woke washing” – The Irish Times")
Nike's Kaepernick ad is corporate “woke washing” – The Irish Times
Black Lives Matter: Do companies really support the cause? - BBC Worklife
Woke Washing: How purpose driven marketing is being hijacked - Schaefer Marketing Solutions: We Help Businesses {grow}
Shareholder Proposal Asks Nike to Prove It's a Role Model - Intelligize
Brands Taking a Stand: Authentic Brand Activism or Woke Washing? - Jessica Vredenburg, Sommer Kapitan, Amanda Spry, Joya A. Kemper, 2020
Nike says 'Believe in something.' Can it sacrifice something, too? - New York Amsterdam News
Woke Washing: the problem with 'branding' social movements | CBC Radio
From the Beatles to Colin Kaepernick: a Brief History of Nike's 'Wokewashing' | Frieze
Woke Washing: What Happens When Marketing Communications Don't Match Corporate Practice - The Fashion Law
Brace Yourself for a Super Bowl Wokewashing
Nike working hard to look 'woke' | Stuff.co.nz
Nike, Colin Kaepernick and the pitfalls of 'woke' corporate branding
![PDF] Brands Taking a Stand: Authentic Brand Activism or Woke Washing? | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/e987b528b4df99a86ec6d40ec618952040a754bd/4-Table2-1.png "PDF] Brands Taking a Stand: Authentic Brand Activism or Woke Washing? | Semantic Scholar")
PDF] Brands Taking a Stand: Authentic Brand Activism or Woke Washing? | Semantic Scholar
Corporations should serve their customers, not woke politicians - Washington Times
Wokewashing: An introduction
What is wokewashing, and how can brands avoid it?
Woke Washing - Flux Trends
